Sidelines Group Widget Library

Sidelines Group logo

This page showcases the usability and implementation of the different widgets/components Sidelines Group developed to enhance our users’ experience. Every widget/component is customizable to suit the design requirements of the relevant site/partner asset

Key points:
  • Widgets are customizable and matched to the domain and publisher requirements
  • Widgets are built from modular components, connected to a common backend infrastructure, allowing for easy customization
  • Automations are possible using tagging systems to retrieve relevant information
Benefits to publishers:
  • Customizable widgets that can be matched to the publisher's domain and requirements, improving the user experience
  • Easy-to-implement widgets
  • Automated widgets, reducing the need for manual intervention

Single CTA

live partner example

Single CTA widgets are banner ads specific to a brand and location, allowing one-click access. They are constantly updated with the latest promotional offers from each brand, along with our exclusive promo codes for each one.

Key features:
  • Single sportsbook operator banner
  • Customizable logo, promotion text, and CTA
  • Tracking link to sportsbook landing page (LP)
  • Link to sportsbook review
  • Managed by business team in direct communication with sportsbooks, ensuring reliability and no compliance issues
Benefits to publishers:
  • Increased revenue through promotion of sportsbook offers
  • Increased user engagement through time-on-site and sportsbook review links
  • Improved credibility and CR through reliable and compliant widget content

Operator Review Chart

live partner example

Charts provide our expert rankings of top sportsbooks, often categorized by sport, state, or other criteria. They include key details about each brand and links to our comprehensive brand reviews.

Key features:
  • Consolidating multiple sportsbook promotions into a single chart
  • Displays the same features as the Single CTA component for each sportsbook promotion
  • Primarily used in comparison articles and pieces focusing on leagues and games rather than specific promotions
Benefits to publishers:
  • Increased revenue by promoting multiple sportsbook offers in one place
  • Improved user engagement by allowing users to easily compare and contrast different promotions
  • Increased credibility and CR by providing reliable and compliant information

Game Odds

We have developed widgets that provide comprehensive odds comparisons for all major games. This feature scours every sportsbook on the market to provide users with the best available real-time odds for each team and every bet type, and are geo-located to their market.

Key Features:
  • Combines APIs from all sportsbooks to present the best odds for each specific bet
  • Displays three lines for each game: spread, moneyline, and total
  • Clickable odds that lead to the sportsbook site displaying the chosen bet on a pre-populated bet slip
  • Post-game update: Automatically displays the final score and date the game took place once it is concluded
Benefits to publishers:
  • Increased user engagement by providing users with the best odds for a given game
  • Improved credibility and CR by providing reliable and up-to-date information
  • Increased revenue by driving traffic to sportsbooks through pre-populated bet links
  • Increased user trust and credibility by preventing the misleading presentation of unavailable bets thanks to the post-game feature

Futures

The futures widget offers real-time futures odds for every team, finding the best possible bet for each team using data from every available sportsbook.

Key features:
  • Presents three futures bets and odds in a clear and concise interface
  • Clickable odds CTA that leads to the sportsbook page with the selected bet appearing on a pre-populated bet slip
Benefits to publishers:
  • Increased user engagement by providing users with a convenient way to place futures bets
  • Improved credibility and CR by providing reliable and up-to-date information
  • Increased revenue by driving traffic to sportsbooks through pre-populated bet links

League Schedule

The schedule table features clickable links to each upcoming game in every major professional and collegiate sport, which can feature previews, odds, and other relevant betting news.

Key features:
  • Displays team logos, dates, and kickoff times for upcoming games
  • Clickable game components that lead to a chosen landing page
Benefits to publishers:
  • Increased user engagement by providing users with a convenient way to view upcoming games
  • Improved credibility and CR by providing reliable and up-to-date information
  • Increased revenue by driving traffic to the site's evergreen game pages